SEO Why do we need it?
- Spammy comments. Don’t post a comment on someone’s website just to add your link. Comment with a link only if what you have to say is relevant to the conversation and the link can be truly helpful to the audience.
- Avoid link farms. These are sites purely created for link building purposes. Adding your website to relevant web directories and local listings is fine, but make sure you only work with reputable websites. Our benchmark is DA 50.
Earned and Unearned Links
Earned links are the cream of the crop in the SEO world and will generate more SEO juice (ranking power) than any other medium. An earned link is simply a link created by a third party without your involvement or persuasion. Google has complex algorithms to figure out which links are earned. In our experience, high-quality earned links are challenging to get, but that’s the gold standard. The next best thing to earned links is high-quality unearned links, which are placed on web directories, articles, blog posts, and other shared media resources. It’s absolutely essential that the primary purpose of the backlinks you add to your posts is to provide supplementary content that helps readers delve deeper into your content and access various thematically related components. Link quality is very important in the process. Link quality is influenced by two factors:
- Reputation of the link host (domain)-the website where your link resides.
- Link text (anchor) relevance.
Google has its own proprietary method for determining the reputation of a domain. It uses a 1 to 10 scale to determine a website’s rank. We rely on the domain authority (DA) metric developed by Moz as it is more granular. It marks all websites on a 100-point, logarithmic scale (the higher you climb, the harder it gets). We use the Mozbar Chrome plugin to determine DA for our sites. The metric’s value can change over time, so make sure you check it right when you need it. With respect to SEO, we prefer not to place links on any website that has a domain authority below 50. We believe this is where cost and benefit intersect. This certainly poses some challenges and makes our SEO work more expensive; however, it gives our clients peace of mind and ensures their links bring in high-quality SEO juice (ranking power). In the SEO world, quality always trumps quantity. You will have to make your own determination on what you consider a reputable website, as this surely will affect your SEO costs, but we recommend that you not use anything with a DA below your own, and we recommend anything you use be at least above 25 (especially if you pay for it). Be very selective of where you post your links. If the host website has been penalized by Google for questionable SEO tactics, this may affect you. Another important consideration is the anchor composition. An anchor is a text link that links back to your web page. It is extremely important that the link text is in sync with the keyword and meta data on your landing page. That’s how Google determines link relevance. For example, a link named “all about hamsters” pointing to a web page about “disco music” will surely not rank well in organic search results.